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Love, EP

Welcome to Empower Palette, a magazine blog. Shining light on fashion, beauty and health products that empower women. Don't hesitate to let me know what you want to see on the blog!

4 Vegan Beauty Brands Created by Female Bosses

4 Vegan Beauty Brands Created by Female Bosses

I am so over cosmetic products that test on animals or use animal products. Animals are tortured and killed for vanity.





I have found that most vegan and/or cruelty-free brands have better, skin-loving ingredients. Plus, brands often acknowledge their environmental impact.

Over 100 million animals are killed annually in the U.S. because of experimentation. I’m talking about animals that many people have as pets like dogs, cats, frogs, hamsters, guinea pigs, mice, monkeys, rats, rabbits, fish, pigs, and birds! That is craziness.

These animals don’t have a voice for consent and are used in biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing.

Animals are tormented in these experiments and live in unnatural habitats. They are confined to barren cages, socially isolated, and psychologically traumatized.

The European Union, Israel, and India have banned the sale of any cosmetics or cosmetics ingredients that have been tested on animals.

China requires specific animal tests, while the U.S. does not ban animal testing for cosmetics or household products. Below are cosmetic tests that are conducted:

  • Acute toxicity testing

  • Eye and skin irritation/corrosion testing

  • Skin sensitization testing

  • Carcinogenicity testing

  • Reproductive and developmental toxicity testing

It is horrendous to think about, but we have to acknowledge animal testing to fight it.

Now onto the positive...

EP has picked 4 vegan beauty brands that were all created by women! Ahh, doesn’t that sound magical and ethical?

Photo by   Valerie Elash   on   Unsplash

1. Laws of Nature Cosmetics

Jasmine Rose created the company a few years after her mother’s stage four breast cancer diagnosis. She learned of the strong connection between the chemicals in cosmetics and breast cancer. Jasmine decided to adopt a natural dietary and beauty lifestyle.

Jasmine launched the Laws of Nature Cosmetics brand to provide women of color with plant-based mineral foundation. Her formulas consist of high-performance botanicals that promote clearer, healthier looking skin over time.

Foxy Finish Mineral Cream Foundation (17 Shades)

Find your shade with Laws of Nature! Upload a no-makeup selfie, answer a few questions, and a beauty advisor will find the perfect shade for you.

Get foundation samples here.

2. Everyday Minerals

Founder, Carina Menzies, worked for a few major cosmetic companies but realized they would not offer natural products with simple ingredients. Carina was inspired to create products with natural ingredients in their purest form.

  • Eco-friendly and recyclable packaging

  • Recycle your empty containers to get a free blush!

Click here to get free samples.

Makeup Diary Camel Kit

3. Aromi Beauty

I started Aromi for a couple of reasons that are very close to my heart. It was important for me to do something that combined my chemistry and biology interests with my very girly side that absolutely adores perfumes and cosmetics.

I also wanted to provide beauty products to help women feel confident and beautiful. I love how cosmetics and perfumes can make you feel and how they can be used creatively and artistically.

Formulating and creating handcrafted beauty products for Aromi is truly my passion and I'm grateful for each day that I get to spend time doing something I love.

Hannah Follis, Founder & Chemist

Matte Liquid Lipstick

via   Aromi

via Aromi

via   Aromi

via Aromi

via  Aromi

via Aromi

Click here to get fragrance samples.

4. Modern Minerals

My mother and grandmother taught me first to look to my spiritual wellbeing for beauty. Growing up, I was raised with holistic, naturopathic, and aromatherapy from as early as I can remember.

After leaving home, graduating from design school, a lot of exhausting travel and living in London and Hong Kong, I moved back and began to focus on my own wellness. I began to reflect on how I was eating, what I was using my skin and ways to live more mindfully and exploring beauty from a different perspective.

I began to research and explore more options specifically looking to find beauty products made without animal testing. The result was creating a different kind of beauty & now hair care line that is fueled by positivity and purpose.


Your purchase of Modern Minerals products includes a donation of sales to Rainforest Trust – an organization that helps purchase and protect tropical habitat to save endangered species by working with local organizations and communities throughout Latin America, Africa and Asia.

Visit Rainforest Trust online to learn more about their work.

Makeup Brushes

& to remember: Look for ‘cruelty-free’ or ‘not tested on animals’ when you buy your next products

Do you use vegan or cruelty-free products? Do you know about the nasty chemicals in most skin care and beauty products?

Post a comment or question below and don’t hesitate to share this post and help create a cycle of beauty that doesn’t harm animals 🐇

& remember to allow your authentic self to empower the women around you

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