How To Join a Beauty Revolution with these 3 Brands
I have an opportunity for you to join other women to create positive change. More companies and brands are aiming for transparency, sustainability, and a positive global impact. We as women can support this culture within the beauty industry. Here are 3 brands that are making a difference:
Next time you are at a drugstore, flip over your favorite products to read the ingredients. You’ll find that most of these products contain chemicals. Personally, my favorite brand was Aveeno. My skin is naturally dry, and Aveeno helped soothe my skin. One day, I decided to flip over a bottle of lotion and found oatmeal to be main ingredient plus lots of harsh chemicals.
I was disheartened and determined to find a new favorite product. I started flipping over tons of cosmetics products and found that most had harsh chemicals. Why did I not know this before? I felt duped and wanted to educate more people about the chemicals we put our skin every day.
Meet Au Naturale and its movement the #CleanBeautyRevolution
The #CleanBeautyRevolution demands clear, transparent labeling of beauty products in the United States. It advocates for the consumer's right to know what ingredients go into the products that they consume so they can make healthy and informed purchasing decisions.
Au Naturale calls for stricter legislation to monitor the cosmetics industry and protect the health of consumers and the integrity of products. Too many products are labeled as organic, green or all-natural with little to no evidence to back up the claim.
We are calling for an end to ambiguous labeling. We want the word 'natural' to carry legal weight so that green washing is no longer normative in the cosmetics industry. In Europe, over 1,300 ingredients used in cosmetics have been banned by the European Union, while in the United States, the Food and Drug Administration has banned just ten ingredients to date. The United States cosmetics industry has not seen any regulation since the 1930's.
We are asking law makers to make cosmetics safe by creating a Clean Beauty Standard that will protect consumers against harsh chemicals, beginning with required ingredient transparency. This means clear and accountable labeling of all cosmetics products.
This movement starts now and ends once the labels on all cosmetic products are transparent, toxic ingredients are banned and a clean beauty standard has been established.
How you can help:
I challenge you to read the labels on the products you use. Promote clean beauty among your friends. Word of mouth is a powerful tool!
Many makeup brands don’t carry shades for women of color. If you look closer at foundations, you’ll see many shades for fair and medium skin. Meanwhile, there are one or two shades for dark skin-tones.
I often see dark shades stop at a mocha, milk chocolate or lighter. There are countless black women with skin tones much darker.
Think about a bold lip color that pops on someone with fair skin. It may look subtle or completely different on dark skin.
Meet B.L.A.C. Minerals: Empowering Women of Color
Merced Boyce of B.L.A.C. Minerals sought to solve this problem, creating cruelty-free products with skin-loving ingredients for women of color.
As women of color, we come in a wide variety of skin-tones and deserve natural products that represent our diverse complexions and ethnicities. At BLAC Minerals, we take pride in providing healthy and vibrant makeup that glorifies natural beauty, promotes self confidence and self love. Beauty should be simple and we make it that way.
How you can help:
Look at the shades of foundation and your local drugstore. Notice the colors and shades that cater to lighter skin tones. You can promote companies that are inclusive of all skin types.
What if anytime you bought a product, you were helping an abused woman? What if every time you bought a product, you contributed to the fight against cancer?
So often we have an individualistic mentality. We want to raise our own vibration, buy our own shiny things, affirm ourselves, achieve our own successes, and focus on our self-care. But when is it too much? When should we lend a hand below us, across from us, above us?
I believe the purpose of putting yourself first and achieving those things is so that you have the strength, the positive energy and the wisdom to help those around you. With this blog, I especially hope you support the women around you. You don’t have to know someone to help them. You just have to be open and willing.
Meet Thrive Causemetics: Fighting for Thrivers Battling Cancer and Affected By Domestic Abuse
Thrive Causemetics is Beauty with a Purpose: for every product you purchase, we donate one to empower a woman thriving through cancer or domestic violence. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens, sulfates, or toxins.
All of our high-performance cosmetics are developed at Thrive Lab in Seattle—we control every step of the product development process, and a large part of it involves you. From selecting shades for our Glossy Lip Mark to testing our new formulations, your voice is heard in every step of our product creation process.
Thrive Causemetics is a movement that anyone can join. Thanks to you, we’ve been able to empower and inspire countless women’s lives.
How you can help:
Get involved here and reach out to Thrive. They host giving events and are always looking for product input.
Do these movements inspire you? What did you learn from this post? Will you flip over your products and look at the ingredients?
Post a comment or question below and don’t hesitate to share this post and help create a cycle of revolutions 😘
& remember to allow your authentic self to empower the women around you