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Welcome to Empower Palette, a magazine blog. Shining light on fashion, beauty and health products that empower women. Don't hesitate to let me know what you want to see on the blog!

Destigmatizing Lingerie (What Do You Believe?) + 5 Brands We Support

Destigmatizing Lingerie (What Do You Believe?) + 5 Brands We Support

Updated April 10, 2019

When it comes to lingerie, there is a lot of confusion and mixed beliefs.

We are changing your mindset about lingerie TODAY! Lingerie is all about empowering YOU. I want you to think about the following points and reframe your thoughts around lingerie. Here we go:

  • Lingerie is ageless, timeless and genderless

  • Wear it in public or private

  • Use it as a pick-me-up or part of your self-care routine

  • You can gift lingerie to your #EmpowerSquad to promote body positivity and self-care

  • You are no longer associating it with shame

  • While money from sex workers fuels part of the industry and brand imagery alludes to sex and sex work, most brands won't associate with sex workers (keep this hypocrisy in mind)

  • Think of the many male music artists who promote sex or men who are former strippers (e.g., Channing Tatum, Chris Pratt, Javier Bardem) and male sex workers. Shame is not a part of the conversation.

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  • Most female music artists are sexual, and you may be a fan of a former stripper (e.g., Lady Gaga, Dita Von Teese, NeNe Leakes, Eve, Courtney Love), plus women watch and participate in sex work, too

  • No more shaming other women when it comes to sex. If he can do it, we can do it better 😉

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  • Lingerie doesn’t mean sex or have to be sexual

  • No longer let society tell you that wearing lingerie says you are asking for sex

  • You can call lingerie whatever you want! (e.g., underwear, panties, curve holders, underthings)

  • From now on, you will buy lingerie for YOU. Ain’t nobody got time to buy lingerie for their partner

Awesome! If you need to read it again or come back to the list, go ahead 💜

Here are 5 lingerie brands and their creators who speak our language of self-love and empowerment:

Willow Layne Lingerie

Lonely Label

Bluestockings Boutique

Burgundy Fox


Abigail Sloan: Founder of Willow Layne Lingerie

Ethical, non-objectifying lingerie for women who buy lingerie for themselves

We believe that every body is beautiful and every woman deserves to feel beautiful, confident, and sexy in her own skin. It is our mission to provide lingerie that is designed with women’s pleasure and comfort as the top priority.  We are greatly disheartened at the objectification and overt-sexualization of women’s bodies that major lingerie brands employ as a major marketing strategy to sell their products.

YOU are beautiful and you shouldn’t have to have a partner to “allow” yourself to buy something sexy. You should be able to buy it for yourself because you deserve to feel like the sexy, confident, and empowered woman you are. Because you are more than worth it.

See full mission.

This vegan-friendly lingerie company was born this past August and is already killing it!

“For women who wear lingerie as a love letter to themselves”

Helene Morris: Founder and Designer at Lonely Label

A brand all about body positivity and freedom of expression

Based in New Zealand, Lonely Label celebrates women’s strengths and individuality. The site showcases raw and unedited models inspired by true beauty in and out. 😍 At EP we love positive cycles.

Lonely label is inspired by the women who wear it; those inspired designs uplift the women who wear them.

Lonely brings its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.

Their campaign with Mercy Brewer is a masterpiece!

via   Instagram

Jeanna Kadlec: Founder of Bluestockings Boutique

LGBTQIA+ inclusivity is a way of life, not an ad campaign. Ethical, sustainable and transparent

Bluestockings is now closed (see their Instagram here).

Leslie Wong and Alexis Jenkins: Co-Founders of Burgundy Fox

Curated lingerie and sleepwear delivered to all women for empowerment + promotion of self-care

"When my niece was born, I realized I wanted a better world for her. Burgundy Fox is my way of creating a kinder, more accepting world where she will grow up loving herself and feeling empowered to chase her dreams, exactly the way she is." - Leslie Wong

Burgundy Fox is an e-commerce, subscription company on a mission to celebrate all bodies and minds. They launched this year with a focus on updating a $13 billion niche market in need of change, women’s lingerie. Burgundy Fox is not only modernizing the lingerie buying experience, but they are reshaping traditional fashion advertising and empowering women to cultivate healthy mind and body confidence.

Every box includes luxurious bath products, an inspirational greeting card, and a $5 donation to a non-profit that empowers women & girls. This year, their non-profit partner is Movemeant Foundation.


To empower women to celebrate themselves by combining authentic content with curated intimate apparel for all sizes.

Heidi Zak: Co-Founder of ThirdLove®

Size A, A1/2 through DDDD for a 100% guaranteed fit

Third Love developed half-cup sizes! They understand that women don’t fit into just a handful of molds. We are all unique. They also a range of nudes for all skin colors.

via   ThirdLove

We design our bras to fit perfectly because we believe that when a woman is comfortable and confident, she can go further. Push for more. Achieve greatness.

#breakthemold is the heart of the ThirdLove® philosophy: it’s about carving one’s own path; saying no to ill-fitting expectations; and embracing the beautiful details that make each woman unique. It’s also about supporting one another, which is why we’ve donated over $1 million worth of bras to women in need across the country since we began ThirdLove® in 2013.

You can try their 24/7 T-shirt bra before you buy it!

They guarantee a 100% fit to their customers. Take their Fit Finder® Quiz.

The detail in their quiz is impressive. Below is a screenshot of a question on your breast shape:

via the   Fit Finder    ®     Quiz

via the Fit Finder® Quiz

Have you had a mindset shift? Do you buy lingerie with only you in mind? Love the unedited photos? What about getting your girls (your #EmpowerSquad) together to shop these brands? Please please please tag Empower Palette or me if you post your sexy self in this lingerie! Your confidence might make me cry happy tears. I may even repost! 💜

Post a comment or question below and don’t hesitate to share this post and help create a cycle of body confidence 😘

& remember to allow your authentic self to empower the women around you

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